In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
To begin with, let's define what a topical map is. It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable for users and caters to search engine algorithms.
A topical map works best when it caters directly to the common search phrases used by your target audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
First and foremost, thorough keyword research must be your initial step. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for here your business.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Including a topical map as part of your local SEO strategy offers various benefits. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.